Friday, December 13, 2013

A 30 Day Challenge

For my 30 day challenge, I wanted to change my eating habits. I have suffered several years with low energy and tiredness. I know that low blood sugar runs in the family, so I thought if I ate more, I would be okay. Although, what I did not realize that it matters what types of food I ate, as some would spike my sugar levels then crash. I continually felt these mood swings, and after not being able to diagnose the problem, I stopped searching for  an answer. Although, one Saturday, I tried a new protein bar. It was gluten free and low glycemic (GI). I was amazing how good I felt all day long and how much energy I had at work. This popped the idea in my head that I needed to try changing my diet. I researched online what low GI foods were, and which one to stay away from since they would spike my blood sugar. I also looked into how to eat gluten free, as I wanted to try each of the variables to find which one was truly affecting me or both. I started out really excited, and had to purposefully change my mindset to pick foods that were low GI. I also started out very strict, with no breads, although this is one of my favorite foods. I decided to eat more proteins and fats. Although, half way through, I totally caved in and for a couple of days ate bread again. At that time, I was wrestling with myself if I was going to finish the challenge or forget it. Seeing that the breads made me feel horrible, I saw how much the challenge was helping improve my daily moods.  I decided to stick to the diet, but to not be as strict, allowing at max, one bread item per day. I did not want to torment myself by excluding breads completely, but decided to watch carefully my intake and to lower it significantly.

I love bread and sugar and potatoes, all of which have high GI levels-making them break down faster into glucose and creating rollercoaster moods. I usually eat my breakfast by myself, although lunch and dinner are with others, either at work, three days a week or with family at home. When I eat high GI foods, I feel horrible soon after. My blood sugar rises to normal then crashes and I feel exhausted. Because I have been skinny all my life, I have always eaten whatever I wanted and have gotten away from it. So I have never been very selective in my diet. I usually eat carbohydrates and sweets when I am exhausted and my blood sugar s crashing terribly, even perhaps giving me a headache-around 5:30pm. I want to feel better, so I think that eating high GI foods will give me immediate relief. My family and friends do not object at all, as they see how little I am and think I just burn it off and can eat whatever. My other sibling love bread like me, so we enjoy eating it together often. I slightly feel better after eating high GI foods, but it never satisfies me and my blood sugar still drops. The long-term consequences of repeating this behavior is diabetes, as it runs in my family. Instead, by satisfying my hunger with other foods that I love, such as nuts, and avocados, I can keep my blood sugar steady throughout the day. I would not be forced then to find relief. By understanding the consequences of my decisions to eat certain foods, I plan on reducing my intake of high GI foods, and to always have a low GI snack with me to eat through out the day to prevent those sudden cravings.

From this challenge, I learned how to change my eating habits and reprogram my mind to choose healthy alternatives. When I think of a snack, due to my strict discipline in the beginning, I automatically go towards foods that will be low GI and not breads or carbohydrates. This challenges has helped intrigue me to apply the concepts to other things in my life as well, that I want to change, and has given me the attitude that I can change if I want to.


 My 30 day Field Journal:














Extremely Loud and Incredibly Close Movie Review



In the movie, Extremely Loud and Incredibly Close, from the different flashbacks and fears displayed, Oscar has a fear of anything that could cause potential harm him or is unsafe. His phobias include a fear of bridges, elevators, trains, swings, and anything loud in a public place. Although, once his dad dies in 9-11, some may think that Oscar has major depressionpost-traumatic stress disorder, or his possible autism is growing stronger, but I believe that Oscar fully develops a borderline personality disorder (BPD), which greatly impacts him.

One of the symptoms that Oscar continually displays is a fear of abandonment, and not being able to face being left alone. When Oscar is with his grandpa, he tells him to not leave him, and them becomes frantic when he finds himself all alone. Instead of reaching out to his mother, Oscar continually reaches out to his grandmother, mostly at night for a source of comfort. This is due to the fact that Oscar feels alone and abandoned by his mother since she is always at work or sleeping as he tells her. Oscar never displays having a deep relationship with his mom (except at the end), but has a deep relationship with his dad, as he was constantly active in his life, influencing him. Thus, Oscar developed a deep bond with his dad that he could not bring himself to loose, even when his dad was dead. Oscar was not willing to face reality but searches throughout the entire movie to extend his “eight minutes” with his dad. In the violent conversation with his mother, when he awakes her, Oscar covers his ears and will not listen to his mom and tries to “make sense” of what happened to his dad, to find some reasonable explanation, and cannot accept the fact that there is not one. Although, in the end, Oscar learns that there is nothing he can do to bring his dad back and that he must face the reality instead continually searching and let go.

Another symptom that Oscar displays is his change of character in conversations. One minute he can be loving and kind, and the next, be cussing and yelling at you, as he did to his grandfather and mom. Oscar hates to be rejected, so he has difficulty trusting others, and often retreats in conversations into different schemas (punitive parent, abandoned child, angry child, and detached protector) to try to cope with the stress and anxiety of his life and situations. Oscar tries to appear to others to be fine on the outside, but inwardly, is overwhelmed with grief. His mother tries to help him, but appears hopeless in reaching her son.

In addition, Oscar feels at times, when he is alone, that he cannot cope with the pain so he instills self-destructive behavior. Oscar performs this physical harm by creating welts all over his skin for a form of escape. Part of his self injury is caused by his miscued sense of identity. Oscar feels that it he is “bad” for not being brave enough for picking up the phone to answer his dad, so he thinks he must ask for forgiveness or self-inflict harm on himself. Even when his dad was alive, Oscar once refused to try to swing, which then made him immediately covering his ears, and burying his head, telling his dad not to be disappointed or upset with him. Oscar reacted in fear thinking that since he refused his dad’s wish, he would be rejected by his dad. In all, Oscar carries a heavy burden of guilt by how many times he says, “I have never told anyone..”. This relates to the image Oscar carries of himself to be unworthy, and since he cannot accept even himself, he does not expect others to accept him as well, making him hide.

One of the other symptoms that Oscar demonstrates is impulsive in behavior which forces him to face his phobias. Usually, Oscar is too afraid to go by himself, to travel, or to meet new people. Although, he is compelled to overcome his fear as he is more desperate to search for the missing piece of his dad that he longs for. Oscar lets nothing stand in his way; not even school, people, distance, so he continually lies about his trips out of the house to others.

Since Oscar’s mom has no idea at first on how to help her son, she must begin her own journey of finding her son’s heart. By investing time, and becoming active in her son’s life, and what he cares about, Oscar’s mom eventually wins his trust by giving him time and becoming a safe, accepting place.


In this movie, I felt that the disorder was effectively portrayed by an amazing cast that made it completely believable to the audience.  I was very moved by this movie, as I understand how children cannot cope by themselves with traumatic events. They desperately need parents to help, and need to know that they are a safe place. I plan on becoming a junior high teacher, and feel that this movie will greatly help me to understand and have compassion on my students that may be struggling with similar issues.  

Thursday, December 12, 2013

The Soundtrack to My Life

Everyone has a soundtrack to their life. The experiences that you have gone through and the struggles you have faced, have helped mold and shaped you into who you are today. Painful or joyful, they all have an impact on our life.

Erik Erikson believed that each person passes through eight stages of development over their life span.



1. Trust-vs.-Mistrust        Birth-1.5 yrs
Right after I was born, my mom went back to work, so my dad took me to a babysitter. Unknown to them, the babysitter had an older child that would scream, yell, and take out his anger at me. I felt all alone. During this time, an infant needs to be loved and nurtured, but because I could not resolve this issue, I became insecure and mistrustful. This has been a painful struggle that I continually have dealt with all my life. It is hard for me to trust people. I have had to “start over again” to love freely. 









2. Autonomy-vs.-Shame-and-Doubt      1.5-3yrs
When I was around three years old, my mom quit her job to take care of me. She was astonished to find that I was very undisciplined and spanked me at least ten times a day for a year straight. It was in her love, that she wanted me to be trained rightly. This was a training time of mush self-control that has carried with me into my later years. Also, this time was a growth in confidence, as I became more confident in my Mom’s love and also in myself in the simple accomplishments that I could do well.










3. Initiative-vs.-Guilt      3-6yrs
In this time, I was severely shy of people and always hid behind my mother. I would be afraid to try new things, so I mostly decided to not participate. This issue never was resolved, so fear has haunted me most of my life. Also, at this stage of my life, I felt very controlled by my friends to fit into their mold of how they wanted me to be. Although, even when I tried, I was never good enough, causing me to experience a major backstab of rejection from my best friend as she ran off with another friend.







4. Industry-vs.-Inferiority      6-12yrs
 I continually won prizes for good behavior and at home, my mom taught us about character, so she developed a board, where we could earn stars and then at the end of the week buy something at the dollar store. I won this prize several times. I went to school for one year at a private school, and while there, received awards for the highest scores of all my class in all of the subjects except math. I also competed in speech and won a superior award. My art painting also was entered in a contest and received an award.  








5. Identity-vs.-role-confusion      12-20yrs
I was constantly asking myself- “Who I am?” I had a major stage of time that I had decided to dress simple, which I thought there was nothing wrong with-although to everyone else, I looked like a “pioneer”. After I tried out a couple of different styles, I finally came to realize eventually that I had trapped the “real me” inside and had caged it up. So I started letting “me” come out slowly to be free: a little makeup there, a new change in outfit there, and soon I grew until who I really loved being fully bloomed beautifully.




6. Intimacy vs. Isolation     20-35yrs
This is a hard time in my life, as everyone around me is getting married or engaged. That is not in the plan for me right now. I want to finish college first, which is an another two years, and then perhaps pursue my Masters. I want to go teach and make a difference in children’s lives and travel across the world. I have always had to handle much responsibility as a child and have not been able to go fulfill dreams. So I feel that it is a different path that I am walking on than my close friends. 




7. Generativity vs. Stagnation     35-65yrs
I hope to be happily married and have kids of my own and soon to be reaching grandparenthood. I know that my family will keep me very busy and I will enjoy greatly being a mom. I want to be involved in people’s lives and giving them love. I want to surround myself around others, and be involved in event planning and hosting, as I know that in a community, can we best grow. Our happiness is not found in things, but in sharing them with others. I hope to lead plays and dramas perhaps and work always with kids. 




8. ego Integrity vs. Despair     65-death
My life to me is worthless unless it was led by love. I could accomplish something great, but unless it was done in love, it would be meaningless to me. I want my life motto to be all about loving the people in my life and whoever I may meet. Then, life is sweetest to me and well lived. I would have peace and know that what I came to do was fulfilled. It has also always been my dream to be a grandma, so that I can pass out cookies to the neighborhood children and be loving toward them. 

An Analysis of Marketing Ads

"GET IT! THERE IT GOES!"

These were the shouts of my brother that woke me up one morning at 7:30am one morning.

Come to find out, there was a GIANT "circle-thing", the size of my brother's hand that had run out of MY room and had gone into the middle bathroom. My dad and brother were not able to catch it.
My brother had just come home from a camp out where there were tarantulas. One could have easily come home with him in his bag......

We searched all through the bathroom for a big black thing but could not find it.
Then my brother said that he might have seen a tail on it. Okay. That's better than a tarantula.

The next morning I was laying in bed, half awake, when I heard a rattling noise DIRECTLY UNDER my bed! I had a feeling it was the mouse! I asked my brother to help me move my mattress away.

GUESS WHAT WE FOUND?

Rat droppings ALL OVER the stuff under my bed! So we cleaned everything up and threw away the contaminated stuff. Then we set up traps and waited.

One morning, I was notified that a brown mouse was found on one of them. I never saw the mouse- all I heard was that it was dead.
This commercial reminded me of this scenario and what it may have looked like....



Everyday, we are bombarded with tons of advertisements that grab for our attention. They can be in many forms, from video commercials, pictures, fliers, papers, posts on Facebook, and more! Although, each of these ads speaks a message and in order to reach viewers, it must be designed in a way to stand out. I am going to go through four different ads and the characteristics about each of them.


Mouse Ad
1. Surprisingly, this ad is marketing Nolan's Cheddar Cheese and it comes from YouTube.

2. This ad appeals to the affective since it plays on the audience's emotions and attitude of compassion for the mouse. This was an excellent way to draw the audience in!

3. There are two types of routes to persuasion- one that uses thoughtful consideration and arguments to persuade (central route processing) and another one that uses irrelevant or extraneous factors to persuade (peripheral route processing). I believe that this ad uses peripheral routing, since it never mentions the cheese until the end, but uses the mouse and his strength to signify the strength of the cheese. Instead of saying "our cheese has strong flavor", the company uses a story of a mouse's life to send their message. First, the viewer sees a nice mouse traveling along, with happy music playing. Then he eats the cheese and the audience has compassion on the mouse and hopes he does not get hurt by the trap. Next, the screen goes black in abrupt silence as the trap snaps and then re-opens to a view of what looks like a dead mouse. Sad music is playing, and the audience mourns the death of the cute mouse. Suddenly, we see him still breathing and the music changes to "Eye of the Tiger" from Rocky and the mouse starts acting like he is working out. This ad rides on a roller coaster of emotions of the viewer and their attachment to the mouse to make their point in the end. This is a great technique since the message will stay longer with the audience and will be more effective than just telling them about the cheese since it becomes attached to emotions. Also, this ad does not display its message in a systematic way but I believe in a heuristic way. The message presented is meant to look real and draw a real conclusion (mouse made strong-then strong cheese), although to actually believe the ad's claim, based on the mouse's results, would lead to false results in the real world.

4. This ad uses the mouse as their advocate. Because it is from his point of view, and it is a common fact that mice like cheese, the ad comes off more credible.

5. The argument of this ad is very strong and effective, since the viewer invests emotion into following the story and the plot twists that it takes so that it becomes apart of the person so they will not easily forget it. It is also mostly implied although being that it is two-sided (mouse and company) it is very effective.

6. The audience targeted in this ad is teens to adults (since they buy the food). Although, it is not intended for small children since they would be horrified and not understand fully. Although people from an interdependent culture (more community focused than individualized) may think that there should have been more mice to be with him to help him.

7. We know that cheese cannot make mice strong suddenly and mice do not workout (dissonance). Although, by used an emotional, empathizing journey, the ad makes us think that what we see is true.


Denny's Ad

1. This ad that I received in the mail attempts to market Denny's new special of "build your own omelette".

2. This ad appeals to the behavioral- make people come in more to eat at Denny's, cognitive- get people to start thinking how they can eat healthier, and afferent- popping pictures and colors. Great job!

3. I believe that this ad uses a little of the central route and the peripheral route to advance their message. Denny's compares us to Michelangelo and says we can make a work of art with our food. So on one hand, the ad is trying to get us to thoughtfully think. Although, the ad also features on the right hand column, two dishes of prepared omelets. These are not build-it-your own, but are inspiration. By adding pictures of "live" food (compared to the cartoon on the upper left corner) the conditioned response to salivate at these pictures has a great impact on the influence the ad exerts. Suddenly, the viewer gets hungry and starts thinking of food and then desires to go to Denny's-which is the ultimate plan!
This ad also presents its message in a systematic way by telling its customers straight out what it is advertising although it is heuristic by not listing prices as well (which can be a very different price than you expected once you come inside).

4. Everyone knows how amazing Michelangelo's work is as a sculptor and the power he had to create masterpieces out of simple materials. Denny's plays on his reputation and tells their customers they can be like him by "sculpt your own masterpiece" too (building their own omelette). This perception of given power to the customers appears very attractive and pleasing.

5.  This ad makes a strong argument even if it is one-sided and overt. For food, I think that this ad makes a good choice.

6. The target for this ad is anyone who can read and likes food. Although, even those that cannot read well, will be moved by the message or by the pictures. Also, this ad is geared toward the Tex-Mex food lovers and healthy eaters by providing two different options in food choice. Denny's wants to reach as many people as they can, and since everyone has to eat, I think they did a marvelous job on the ad. For interdependent cultures, perhaps a picture of a couple of people holding up dishes would be more effective. Or, even a couple of dishes grouped together.

7. Denny's new specials allow anyone to make peace with their dissonance (two conflicting ideas-example: "I know that I need to eat healthy, but I really want to have some fries!") inside by providing a hearty, delicious bacon avocado omelette or a healthy alternative. People are able to come in and choose whatever they are feeling that day.  The two main colors: orange and yellow create the emotions of cheer and happiness as it related to the morning and start of a new day. Also, the reference to Michelangelo gives rise to the emotion of feeling special and important. The dissonance and emotions in this ad make it appealing to anyone.



Kohls Ad

1. In this ad, Kohls is advertising their shoes, clothing and bedding collections which I received in the mail.

2. This appeals to the behavioral, in that it makes the people look happy, so it makes the reader want to change their clothing style to ft the ad's. Also,it appeals to the cognitive in how it uses big language to make the customer think that there is a big sale, and thus greater benefit to the customer- all of the terms "sale", "all", "100" in large font, while the rest is significantly smaller. Then, the ad also uses affective in how it uses contrasting colors to pop out at the customer.  I think this ad did a good job, as your eyes are immediately drawn to the people and giant words of "sale".

3. In this ad I see lots of central route persuasion as the words listed are all about sale, low prices, and cash back which is about half of the page. Although the other lower half of the page consists of several people who show peripheral route persuasion. They are wearing the clothing and advertise it by giving the appearance of how happy they are wearing it. So the top half gives a straight out advertisement of all the sales (systematic), but the bottom half gives a heuristic approach as it says that "if you wear these clothes from Kohl's, you will be happy like me" which is not necessarily true.

4. The ad does not specifically mention experts, but instead the people characters come across as "experts" since they are marketing the clothes. These people are good looking, so they come across as attractive and credible- "if a good looking person like that is wearing it, then it must be good for me too."

5. I believe that their argument comes across as strong and is mostly one-sided and comes out openly in what they are advertising (overt). I think that these were good choices, although it could be stronger if they displayed a sale on a specific collection (Candie's) that's popular and featured a picture, than just their own brand (Somoma) which is not so popular. Brands that people like and want will draw people into the store.

6. The audience is aimed at teens and adults, since that is the main crowd that goes shopping. This can be seen by having teenagers on the front, and since mom usually shops for the whole family-having a family presented promotes her remembering someone needs something or wanting to go shopping. I think that if this ad was given to a interdependent culture, they would really like it as it has many people together and gives off a community feel.

7. Even though someone may know that they may not need something, they see that there is a great sale and may want to go anyway-just because there is a sale (dissonance). This is a common tactic by many stores, specially around Black Friday, as they want people to be draw in for the sales and it has also possibly become a conditioned response so that when people see a sale, they are immediately drawn to it, even if it may not be a good deal overall.

Radio Green Tea Ad

1. This ad markets Lipton's green tea which I found off of YouTube.

2. I believe that this ad appeals to cognitive attitude as many different steryotypes presented (Texas, China, Germany, North Pole, Mars, Mimes, Jaws wired shut, Barbershop quartet, race car drivers, and high school Glee club) and thus plays into also affective attitudes as well in how they are presented. I think it was a good strategy as it all came together and makes the Glee club song now associated with Lipton's green tea.

3. This ad uses peripheral route persuasion as most of the presentation does not talk a lot about tea but about different people. Although, its message is delivered in a systematic way as in the end the facts are presented and made plain- "with its protective antioxidants, its not only good for you, its hmm to you"

4. The ad uses interviews from multiple people to be the "experts" and evidence of the fact that Lipton tea is the best, allowing the narrator to say,"Well, there you have it. It sounds like everyone loves the taste of Lipton green tea." These sources do not come off as credible, since you know that they are acting, but do come off attractive as it is enjoying to listen to all the diversity.

5. The argument is essentially weak, but tried to be presented strong with its many sources as witnesses. It is also a two-sided argument and implies its message with a "hmmm" meaning that the tea is really good. Surprisingly, these are good choices, as the person listening is very entertained and starts singing the Glee song, which now makes them think of Lipton green tea.

6. The entire family is can listen to this commercial and like it. Although, it is aimed at adults, as children do not usually drink tea (or ask for it), but adults do for the caffeine and taste. Since their main customers are adults, then these choices were a good decision. An interdependent culture, I think, would love this commercial, since there is a wide diverse population represented and in the end a whole group of singers.

7. This commercial takes away any dissonance a person may have about drinking Lipton's green tea- "with its protective antioxidants from real tea, its not just good for you its hmmm too." So a person does not have to feel bad about drinking the tea, as it is healthy and tastes great. Also, emotions comes into play with all of the different sounds and happiness and satisfaction being expressed in the interviewee's answers and song, that the listening audience comes away feeling happy and joyful.